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Covering the latest in kitchen and bath design, the LA lifestyle and the inspirations of our favorite designers and architects, Design on Tap is a destination for creativity, inspiration and the beauty of everyday living.

This Savvy SmartMirror is an In-Room Concierge

This Savvy SmartMirror is an In-Room Concierge

Designed for hospitality projects, Electric Mirror's latest innovation delivers all the content a hotel guest could want.

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Calling all Hospitality Designers

Last fall, Electric Mirror introduced the Savvy SmartMirror to much acclaim and followed it shortly with an order for 150 mirrors from the Marriott’s Sinclair Hotel in Fort Worth, Texas. A fortuitous start! (And an interesting hotel, too—just opened, it’s an adaptive reuse project by Dallas-based Merriman Associates Architects and a 1902s Art Deco landmark.)

The design, which was created specifically for the hospitality industry, offers personalized communication, information and entertainment. Replacing those awkward hotel television channels that greet you upon entering the room, Savvy more handily and subtly provides information on hotel services, as well as local events and attractions. Guests can make dinner reservations directly, call their car, and make special requests. Need an ice bucket and champagne flutes? They’re just a tap away. Guests can also set the room’s features to their own comforts (music, the curtains, the lighting) while the on-mirror display streams just like any television. And because the mirror is built into the room’s design, there aren’t any clunky devices or special apps required. Savvy is available in both a 10- and 22-inch interactive touch-screen display, as well as with or without AI voice capability.

And because it was designed with Hospitality Management Software, hoteliers will appreciate its analytics, remote troubleshooting, maintenance and monitoring, energy efficiency, and built-in security features. Management can also personalize guests’ experiences by messaging them directly, and make the most of branded content to increase revenue.

About Electric Mirror

Electric Mirror is the global leader in mirror technology, and the preferred choice of well-known luxury brands worldwide. It offers an extensive array of products that includes lighted bathroom mirrors, lighted makeup mirrors, lighted wardrobe mirrors, and lighted mirrored cabinets: lighted mirror TVs, bathroom mirror TVs, entertainment mirror TVs, and waterproof TVs; plus fog-free mirrors and corridor lighting.

The company, based in Everett, Washington, has served the hospitality, commercial, healthcare, senior living, multi-family and residential markets for over two decades. Electric Mirror is proud to be a USA Manufacturer, and its products have earned the company a global reputation for superior quality and unsurpassed customer care.



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