Creating Signature Product Lines with Designer Sue Firestone
Convo By Design is hosted by Josh Cooperman
Every designer I speak with has their own unique talents and set of skills. That is what allows them to stand out and achieve a high level of success. People gravitate toward these creatives like moth to flame and I find that attraction fascinating. I have been trying to see if I can isolate some of the qualities as they relate to design and architecture and one thing has come to my attention recently that stands to reason but is still pretty interesting. Many designers are enjoying success in licensing their name and crafting partnerships with manufacturers. Designer line is not a new concept, but the designers and manufacturers are getting better with regard to marketing, promotion and execution of marketing strategies to promote and sell. I wanted to know why and how so I sought out one of the incredible talents enjoying a high level of success. Sue Firestone.
Firestone is Chairman and Founder of SFA Design. Sue has seen success as a designer, business woman and owner of her namesake product line. The Sue Firestone Collection includes a line of wall covering with Kravet and furniture line through A. Rudin. What you will find is that her line is completely on brand with her signature philosophy that California style that exemplifies the organic approach by which she built her reputation as a designer.
Sue talks about her inspiration. Her travels and what led her to where she is today. This is a case study in authenticity as a person and a brand. This is a case study in creative perception and application of skill. When these are aligned, anything is possible.
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