Season 5 Episode 9: 'Always On' Design Branding with Hunker & Friends
Modernism Week 2018 has come and gone. While I am a little sad to see it end, it is another opportunity to reflect on something truly amazing in the world of architecture and design. Palm Springs, Rancho Mirage, Cathedral City, Palm Desert, the whole Coachella Valley has seen a phenomenal resurgence and has emerged from decades of decay as a beautiful oasis of arts and culture. And Modernism Week is a wonderful example of how art forms like architecture, design and public art can not just transform a city, but guide it back to its remarkable and glorious past.
This conversation was led by Eve Epstein, VP of Content at Hunker, and features Beatrice Fischel-Bock, CEO Co-Founder of Hutch, Angie Myung, Co-Founder and Creative Director at Poketo and Gareth Payne, Head of Design Research Studio. They are gathered at a home called “Hidden Frey”, a re-imagined space that is known better to the architecture community as the “Hollingsworth Tennis Estate” created by architect Albert Frey in 1966. In touring this Palm Springs estate, you will find some very recognizable Albert Frey details that include an elevated pool, rolled roof and cantilevered carport. The home and tennis court are sunken on the property making it invisible from the street and virtual unknown in the neighborhood. There is a good reason for the sunken space that started with a neighborly dispute and ended with a truly fun, functional an very quirky Palm Springs space. We will be getting more into architect Albert Frey in the future, and there are images of the home, find us on Instagram to check those out. But for now, here is a conversation about the everyday influence of architecture, design and decor in our lives. As Eve will explain, the accessibility we provide in our daily lives to brands through social media has led to new ways of furthering the conversation.
Enjoy this conversation and please note that it was recorded outside and the occasional noise you hear that sounds like an airplane, it’s an airplane. If you like what you hear, and I hope you do, please go to “Ratings and Reviews” on iTunes, leave us a note and a positive review. Positive ratings helps us attract new listeners to the podcast.. and it is very much appreciated. Enjoy this episode of Convo By Design Presented By Snyder Diamond.
It’s been said that culture is the the science behind design. That is no more obvious than in architecture. A dwelling is a manifestation of the culture around it. Some ideas are groundbreaking and they fall flat because surrounding culture wasn’t ready yet. The same can be said for the overuse of architectural styles long after society has moved on. Ward Jewell is a Los Angeles based architect with a significant roster of celebrity clients including Madonna, Warren Beatty, Candice Bergman and James Cameron. He has been featured in Architectural Digest, Dream Homes and Luxe Magazine. What is truly remarkable about Ward is his ability to wrap his architectural vision around a cultural construct. He makes better use of historical reference than anyone. What I mean is, Ward is truly a student of architecture. This stems from his early experiences growing up in a Wallace Neff house and a fluid understanding of what makes architecture both relevant and capable of standing the test of time. Following is a conversation with Ward that took place at the WestEdge Design Fair. We spoke in the California Beach Follies tent designed by Kelley Jackson Interior Design and built by the Warner Bros. Property Department. The conversation you hear will be paired with videos on our YouTube Channel featuring many of the projects Ward and I discuss here.
Music provided by Electric Sol
Artist: Electric Sol
Song: Your Love Makes Me High