Episode 126: Social Media For the Design Trade

Thank you for listening. You will notice new music in this episode. Special thanks to Electric Sol for providing, Your Love Makes Me High. This is a track from their second album called, DOSE. If you like what you hear, check them out at electricsolmusic.com. Following is a conversation about digital strategy and social media for your design and architecture brand. After participating in hundreds of interviews with designers, architects, product manufacturers and other creatives, a few issues have emerged as constant challenges for those in the industry. One one issue that always comes up is managing a design brand using social media. There are so many options, use more images, less images but more high quality images how many profiles can one person manage while still running an architect or design business. You get it, it’s a challenge and more than likely one you are currently struggling with. Following is a conversation with Catherine Minervini founder of Green Owl Studio, Emily Hooper, Digital media strategist and writer. Also involved is designer, Jolene Krauss. Jolene is an interior designer whose work has appeared on HGTV and was recognized as a TASTEMAKER by Traditional Home Magazine. This conversation is applicable to any business owner who struggles with making social media work for you instead of being another task on a long to do list. But, this was created specifically for the design trade. I think you will find it useful. This conversation was recorded LIVE from the WestEdge Design Fair in Santa Monica from the Convo By Design Social Lounge Presented by Snyder Diamond and featuring partnerships with Warner Bros. Design Studios and. Ryan White Designs.